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I've decided quite recently to do a guide on all of my favourite stores in London. As I do know more or less every single clothing store worth knowing I figured it would be a good way of sharing with people who might not have had the chance to go here before or even Londoners looking for something new and interesting.
Starting of with Acne, located on Dover Street which is parallel to New Bond St, located in Mayfair, one of Londons slightly more posh areas, with loads of high end luxury shopping such as Dior, Prada, Miu Miu, Louis Vuitton, Hermes Alexander Mc Queen and loads more.
Without counting the small concessions in numerous department stores around London, this would be Acnes only proper store, covering 4 floors of the brand!
I really do like this place, not just due to the fact that they are selling Acne, (which happens to be a Swedish favourite) but also because of the open plan concept and the white interior covering the space all the way from the laminate floor to the amazing high ceiling, which can be seen on the 4th floor where I snapped these pictures.
I think the reason why it's a bit of a favourite is because it reminds me of Sweden and my own home, which happens to be all white aswell.
Anyway, not going on for to long I would just like to say that It's definetly a store not to miss out on, and it just happens to be located right next to two other favourites on the same street, John Rocha and DSM!
Over & out
Oscar
